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International study on perceptions towards cooperatives

During Spring 2012, the Chair in Public Relations and Marketing Communication, in collaboration with the firm of marketing research Ipsos, held an international study on perceptions towards cooperatives.

First global study on the subject, it was held in five countries (Canada, France, United-Kingdom, Argentina and Japan). More than 200 persons have been consulted in ten focus-groups: five focus-groups with members of cooperatives (favorable to co-operatives) and five focus-groups with non-members (neutral or negative vision).

Results of this study have been first published during the International Summit of Cooperatives on October 9th 2012.

To consult the results, click here :